Gathering the Power of Innovation to Continue the Centennial Saga | China Merchants Group’s Brand Image Film Debuts on “Xinwen Lianbo”—Tune in During Prime Time!

Release time:

2025-10-20 08:48

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“Revitalizing industries through technology and forging the future with innovation—China Merchants Group, with a history spanning a century, remains full of youthful vigor.” On October 1, coinciding with the 76th anniversary of the founding of New China, China Merchants Group’s brand-new 15-second promotional video made its debut during the prime-time news segment of CCTV’s “Xinwen Lianbo,” signaling viewers to tune in. The video comprehensively showcases China Merchants Group’s strategic focus on three key areas—digital intelligence technology, life sciences, and green technology—as well as its proactive efforts to cultivate emerging strategic industries and achieve a series of new breakthroughs and remarkable results in high-quality development.

As the flagship channel of China Media Group, CCTV-1 Comprehensive Channel boasts unparalleled authority and influence among China’s television media. It not only reaches the widest possible audience but also serves as the central platform for broadcasting major news events. Since its inception, "Xinwen Lianbo" has become an iconic program in the history of television news—both in China and globally—and is currently China’s highest-rated and most influential television news program. "Xinwen Lianbo" encourages viewers to tune in during prime time and stay closely tuned to its broadcasts, thereby building a bridge for brands to connect with the program’s high-end audience.

In addition to CCTV-1 and the News Channel’s “Xinwen Lianbo” reminding viewers to watch and promoting brand image ads, China Merchants Group will also appear this year in CCTV-1’s large-scale industrial culture seasonal program, “Zhonghua Kaogong Ji,” as well as in the CCTV’s specially customized short dramas, further showcasing the Group’s diversified industries, pioneering spirit of innovation, and vigorous corporate development. This will help enhance the Group’s brand reputation and influence.

Founded in 1872, the China Merchants Group pioneered China’s modern national shipping industry. As a trailblazer in China’s national industrial and commercial sector and a vanguard of reform and opening-up, it holds a pivotal position in the history of China’s modern and contemporary economy and social development. Since the start of the 14th Five-Year Plan, the China Merchants Group has accurately seized the major opportunities presented by the new round of scientific and technological revolution and industrial transformation. Grounded in its commitment to sustaining a century-old enterprise, the Group has set its sights on achieving world-class status and, with historic determination and courage, has embarked on and is fully accelerating its “Third Entrepreneurship.” Adapting to local conditions, the Group is developing new forms of productive forces, driving both the transformation and upgrading of traditional industries and the cultivation and expansion of strategic emerging industries. In doing so, it is forging a “smile curve” that ascends toward the high end of the industrial value chain and a “Malik curve” for sustainable development, thereby leading high-quality development to a new level.

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